Zono vs Help Scout

Help Scout's calm, plus verified customers on every plan.

Start free with email and live chat in one inbox, a branded help center in your customers' language and customers verified on first contact. No credit card. Bring the whole team, every channel and the AI agent when you grow.

No credit card. Email, live chat, portal and knowledge base included.

Help Scout facts checked 3 October 2026 from its public pages. Sources at the bottom.

What you get free

A real helpdesk. Free.

Free plan, not a trial. Everything a small team needs to answer customers well.

Zono Free

  • Email and live chat in one inbox
  • A help portal or help center on your own domain, with automatic SSL
  • A knowledge base
  • One brand kit for your portal, chat widget and customer emails
  • One extra language for your portal, widget and emails, with your own translations
  • Sign customers in with your own app
  • Customers verified on first contact: Envato, Shopify, WordPress, Gumroad, LemonSqueezy or your own license server
  • Limited AI credits each month
  • A small team with unlimited tickets
  • No credit card

Help Scout

Free plan: up to 5 users, 1 inbox, 1 Docs site and 100 contacts a month.

Side by side

Zono and Help Scout, line by line

Free plan

Zono:Free plan, not a trial: a small team with unlimited tickets, email and live chat, a branded portal and knowledge base, customer verification and free AI credits every month. No credit card

Help Scout:Free plan: up to 5 users, 1 inbox, 1 Docs site and 100 contacts a month

Channels

Zono:Email and live chat on Free; Slack, Discord, WhatsApp, Instagram, Messenger, Telegram, LINE and TikTok on Premium. Replies go back where the customer wrote

Help Scout:Email and Beacon live chat on every plan; WhatsApp, Instagram and Messenger from Standard

AI agent and controls

Zono:An AI agent on Premium, grounded in your knowledge base, saved replies and resolved tickets. Confidence threshold, escalation keywords, a live activity feed and a stop button; it acts on its own only once you switch it on. Cap it with a monthly budget or bring your own OpenAI or Anthropic key

Help Scout:AI Answers is an add-on billed per resolution

Help center and languages

Zono:Portal, chat widget and customer emails in your customers' language, with your own translations: one extra language on Free, no limit on Premium. Right-to-left languages supported

Help Scout:Docs sites: 1 on Free, up to 5 on Pro

Customer sign-in

Zono:Free: sign customers in with your own app, with one identity secret for chat and portal and portal single sign-on. Premium: "Continue with" Okta, Auth0, Microsoft Entra ID, Keycloak or any OpenID Connect provider

Help Scout:Beacon secure mode verifies signed-in visitors in live chat

MCP server

Zono:Premium: 14 tools for Claude, ChatGPT, Cursor or VS Code, with OAuth sign-in or API tokens

Help Scout:Not listed on Help Scout's plans page

Marketplace customer verification

Zono:Envato, Shopify, WordPress, Gumroad, LemonSqueezy or your own license server, verified on first contact on every plan

Help Scout:Not part of Help Scout's published plans

Switching from Help Scout

  • Start on the free plan. No credit card needed.
  • Run Zono alongside Help Scout on email and live chat until you are sure.
  • Import customers and knowledge base articles from CSV.
  • There is no automatic ticket importer. If you want help moving over from Help Scout, we help by hand.
  • Upgrade to Premium when your team grows.
  • Want a hand moving over? Email [email protected].
When your team grows

If you grow into Premium

Free covers a small team. Premium brings the whole team, every channel and the AI agent, at one flat price for the whole team. List prices in USD.

How you pay

Zono:Free to start. Premium is one flat price for the whole team: $49 a month or $490 a year, unlimited seats

Help Scout:Per user: Standard $25, Plus $45, Pro $75 a month; annual billing is 16% off

AI included

Zono:Free includes limited AI credits each month and Premium includes 10× more, shared by the AI agent and copilot. At the limit AI stops and conversations go to your team, with no overage charges

Help Scout:AI Answers add-on: $0.75 per resolution

Zono Premium against Help Scout Standard, its entry paid plan.

TeamZonoHelp Scout
3 agents$49$75You save $312 a year
5 agents$49$125You save $912 a year
10 agents$49$250You save $2,412 a year

Help Scout Standard is $25 a user a month, or $21 billed annually (16% off). AI Answers is billed on top at $0.75 per resolution. Help Scout Free covers up to 5 users and 100 contacts a month. Zono Premium is $49 a month, or $490 a year (shown per month on annual billing). Zono Premium includes 10× more AI credits than Free.

FAQ

Zono or Help Scout?

Sources

Help Scout facts come from its public pages, checked 3 October 2026. Prices and plans change; if something here is out of date, tell us at [email protected] and we'll fix it.

Every channel. One inbox.

Answer your next customer free.
Upgrade when you grow.

No credit card. Email, live chat, portal and knowledge base included.